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It is because the rope speaks for itself. \u003cbr\u003eEvery time you back into the box with a heat in your hand you can feel confident that it will get the job done. The Heat provides a full bodied loop that will make you more consistent, a controlled tip, and a confident delivery. However because of the Coretech technology that Classic offers, the Heat has the ability to be small in diameter, but still have a lot of body. The Coretech helps this rope stay durable throughout its lifespan. It will maintain its snappy feel the whole time you use it. All of these amazing qualities are what makes The Heat a favorite among many many ropers.\u003c\/p\u003e\n\u003cp\u003ePlease do note that The Heat, along with all Classic Ropes, is made slightly twisted to the left, because it likes to pull right. 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